Writing a Business Plan

We prefer business plans that are informative, yet concise. A presentation 15-20 slides in length, adhering to the following format, is all that is necessary.
Use How To Make Awesome Diagrams guideline when creating your slides.

Company Purpose

• Define the organization in a single declarative sentence.

Problem

• Describe the customer’s pain points
• Outline how the customer addresses the issue today.

Solution

• Illustrate how your value proposition eliminates the customer’s pains
• Show the selling location of your product
• Provide examples of your product in use

Why Now

• Show the history of your product category
• Identify relevant trends that make your solution possible.

Market Size

• Profile your target market
• Provide calculations for the  TAM (Total Available Market), SAM (Serviceable Available Market) and SOM (Serviceable Obtainable Market)

Competition

• Identify competitors
• Identify competitive advantages

Product

• Explain product line-up (form factor, functionality, features, architecture, intellectual property)
• Explain development roadmap

Business Model

Outline your:

• Revenue model
• Pricing strategy
• Lifetime value of an average customer
• Sales & distribution model
• Projected customer pipeline

Team

• List founders and management team
• List board of directors/advisors

Financials

• Projected profit and loss statement
• Projected balance sheet
• Projected cash flow statement
• Proposed cap table

*Ideas adapted from Sequoia Capital.